From ideation to prototyping and brand design, I designed Esther from the ground up.
Esther allows skincare novices to tackle their minor skincare concerns at home. This powerful AI-enabled app informs users of the root cause of their skincare issues and how to use accessible products to address them. Reaching this goal, of course, came with challenges.
The main challenge was designing an approachable way to present a vast amount of information without overwhelming beginners. Thus, Esther is an interactive guide to the world of skincare with personalized product recommendations and step-by-step instructions to using each item, all with the individual needs in mind.